Thank you to our holiday campaign volunteers!

A heartfelt thank you to all our elves!  This year’s holiday postcards have been delivered!

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It took a small army of volunteers, board members, teenagers, friends, senior citizens, neighbours who use PFC, and families delivering with kids in tow, to deliver this year’s batch of red postcards in support of our Holiday Giving Campaign out into Kitchissippi!  Here’s hoping our message of “Good Food Helping Good People” catches people’s attention.

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For the last two years we’ve saved on the cost of postage and used the power of the people to walk out across 19 mini-routes within our catchment area, between Breezehill and Island Park, and from the river to Carling.  After it’s done, many of us remark that we appreciate our mail delivery people so much more – everyone’s mailbox is in a different spot!

We love hearing stories about how people love the postcards so much they put them up on their fridges!

Thanks for supporting Bountiful Tables!

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We’d been mulling over the idea of this fundraiser for about nine months when we decided to take the plunge and organize it. With a quick turnaround time of about four weeks, we hit the streets looking for partner restaurants who would generously donate a portion of their sales for the evening of October 21st to the Parkdale Food Centre. Once word spread in the restaurant community, we were able to line up seven partners: Silver Spoon, Burnt Butter, The Flying Banzini, 10Fourteen, Thyme & Again, Petit Bill’s Bistro, and Hintonburger.

Through the generous donations of our partner restaurants and diners that evening we raised a total of $1924.50.

The continued generosity of our restaurant partners and our neighbours always amazes us.
We are hoping this might become an annual event for us — stay tuned to see!

Taking the Reverse Food Truck to a new location: online!

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We’re happy to announce that today we launched the world’s first Online Reverse Food Truck at parkdalefood.reversefoodtruck.ca. This new and innovative channel for donations will give the local community here in Ottawa, and the broader community online a chance to help one of Ottawa’s most dynamic food organizations through convenient, online giving.

The Reverse Food Truck is built on Shopify’s ecommerce platform and allows supporters to donate fresh food, personal hygiene items, or support the centre’s workshops without visiting the Centre during regular operating hours. “The Reverse Food Truck is open 24 hours a day, 7 days per week to accept donations. Many of our supporters enjoy choosing specific items to bring in, and often, parents will involve their children in the discussion about what donations they would like to provide,” says Hilary McVey, Fundraising Chair on the Board.

Visitors to the online Reverse Food Truck site select the items they would like to donate and checkout in a few simple steps. All donations receive an eligible tax receipt immediately by email.

The website was designed and built by online marketing consultant and web developer David Hicks after visiting the ‘real life’ Reverse Food Truck pilot during the summer of 2014. The PFC team would like to thank him for pitching the online Reverse Food Truck concept and for volunteering to build the website. We hope other food centres might look at the model and realize an opportunity to complement their more traditional donation options. The PFC team would be delighted to share what we have learned through this process, as well as information about the steps involved from idea to launch, with other food centres.

Pumpkin Pickin` at Proulx Farm

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It was a beautiful mild autumn day when 29 PFC volunteers and neighbours headed to Proulx Farm in Cumberland. We made a quick pit stop to pick up hot chocolate for everyone from Bridgehead and to pick up some friends at the Bronson Centre, and then we were on our way. Giselle Proulx greeted us as we arrived at the farm. She told us how the farm is 200 acres and it`s the fourth generation of the family who`s taking over the operation of the farm. She provided us with some tips about choosing and cooking pumpkins (the smaller sugar pumpkins are sweeter, fleshier and less watery—perfect for cooking pies, muffins, soups and cakes) and also talked about crop rotation and how it is good for the soil. We took a tour of the barn to look at the farm animals, a hayride through the maple trees where they tap sap for maple syrup in the spring, and a walk through one of the corn mazes. After a delicious lunch of sandwiches and muffins prepared by PFC volunteers, fresh apples from a local orchard (thanks Ross!), and hot chocolate from Bridgehead, we got down to work picking the perfect pumpkins for cooking. Everyone picked 2 or 3 pumpkins to take home to cook and we`ll use the rest of the pumpkins for roasting the seeds and in recipes in our cooking workshop next Thursday, October 23, with Jo-Ann Laverty (co-owner of the Red Apron). We are looking forward to hearing what our neighbours made with their pumpkins, to share recipes and tips, and to sample some tasty pumpkin treats!

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Thanks to the Trillium Foundation for making this possible, to Bridgehead for the hot chocolate donation, to all of our neighbours who braved the weather to come out and pick pumpkins (as it was, it didn`t start raining until we were on our way home), and to Proulx Farm for the opportunity to see how pumpkins are grown and harvested.

Italian Cooking Workshop with Tom

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On October 7th, we hosted our monthly Italian cooking workshop with Tom Marcantonio. The kitchen was bustling with 12 in attendance and Sarah and Susan as the highly capable sous-chefs. Tom had people chopping, assembling and sampling a variety of fresh vegetables, fruit, meat and cheese. The menu featured a mushroom bruschetta, Italian wedding soup with meatballs, a mixed green salad, penne with chicken, olives and tomato sauce, and fresh cantaloupe for dessert. When everyone sat down to eat what they`d help prepare, the room suddenly went quiet—a sure sign that people were enjoying their meals!

Thanks to all of the volunteers who helped out, our neighbours who cooked and shared a wonderful meal, Tom who shared his culinary knowledge (and parsley from his garden), and John who did all of the washing up!

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A visit to Rideau Pines Farm

The day started out cool and overcast, but the sun emerged and it soon warmed up—a perfect fall day. It was a short bus ride out to North Gower where Rideau Pines Farm is located. For a lot of our neighbours, this is one of the few opportunities they`ll have to get out of the city and breathe in the fresh air and experience the serenity of the country.

We were greeted warmly by the Vandenbergs and given a tour of the fields. We soon got to work harvesting tomatoes, peppers, kale, peppers and leeks. Paul Vandenberg showed us how to harvest the vegetables and his brother, Matt, give us an enthusiastic demonstration on the different varieties of peppers (one of which had a rich brown hue and was called “chocolate”). We devoured peppers whole and juicy cantaloupe fresh off the vine. After picking tomatoes, leeks, and peppers, we stopped for lunch: sandwiches and muffins made by Parkdale Food Centre volunteers and apples from a local orchard.

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Once we got back to the centre, we counted all of the bags of food (10 garbage bags full of kale alone!) and our neighbours got to take home what they harvested. We froze a lot of the harvest to give out over the winter, we gave some to our neighbours and another food bank, and some went to highJinx to distribute in their neighbourhood.

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We`d like to thank Trillium and Rideau Pines Farm for giving our neighbours a chance to get out of the city, harvest food for themselves, taste truly fresh food, share recipes (thanks Amalia for the recipe on how to cook pumpkin leaves!), and contribute to their community in a meaningful way. We can`t wait for our next farm visit!

 

How we celebrated Our Trillium Grant Annoucement

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We knew we had to do something big to celebrate our amazing Trillium Grant.  Rather than a standard press conference announcement we “cooked up” something magical.  First we asked our neighbours who have attended cooking workshops to come in and help prepare some special appetizers. They worked with Chef Tom who hosts a monthly Italian Cooking workshop for us. Then we invited the chefs to come and be served appetizers from some of the very students they had worked with in previous Cooking Workshops. It was wonderful to see the pride in their faces as they saw the chefs tasting the delicious appetizers. It was a full circle moment where the students became the chefs!

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It was a great feeling to see the wide mix of PFC neighbours, local chefs, volunteers, Board members and many media attend the announcement.

For the actual announcement, Sherrie Franklin, a Board member from the Ontario Trillium Foundation (OTF) and local MPP Yasir Naqvi, presented the Parkdale Food Centre with a two year $92,800 OTF grant. “Parkdale Food Centre is a community hub committed to promoting and building vibrant and active lifestyles. With this important financial support from the Ontario Trillium Foundation, I am confident that they will build on their success and continue to provide healthy nutritious meals to vulnerable women, men and children in our community.” MPP Yasir Naqvi, Ottawa Centre

IMG_6922Don Flynn, Chair of the PFC presented Christine Earnshaw, a Board member and one two key grant writers (with Heather Hossie who couldn’t make the announcement but we delivered the flowers to her!) with bouquets of red roses to say thanks for all their hard work that went into the grant. He stated “We are all looking forward to launching the programs funded by this grant and making an even larger contribution to our neighbours in need and the wider community. Grants such as these allow us to try out new programs and continue to expand how we can help our neighbours.”

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Two of our business supporters, Sheila Whyte from Thyme & Again and Carley Schelck from Urban Element also spoke about how the new programs and the Community Kitchen at PFC have impressed them and inspired them to find new ways to help our neighbours. Many of the chefs took time from their busy days to come and speak to the media about their experiences working in our communal kitchen. Thanks to Patrick from Absinthe, Jason from Essence Catering, Darlene Personal Chef Sam from West End Well, and Jen from Foodieprints. We continue to be humbled about how much this community gives back and how the various business leaders and chefs find time to support our endeavours.

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The OTF grant includes many different components but one we are very excited to get going are some partnerships with local organizations including Hidden Harvest and the Dalhousie Food Cupboard. This investment will also support the organization in leading the establishment of an Ottawa Network for Community Food Banks. At PFC we always strive to do more and we are excited to take this next step in our evolution.

A Response to the CTV Interview

We are the Board of Directors for the Parkdale Food Centre. There was a recent interview by one of our local news programs about our approach to food at the Parkdale Food Centre. It has generated quite a lot of feedback and commentary within our community, as well as across the city and at the national level. You may have seen the interview during your nightly news broadcast, heard about it on the radio or read about it online.

The responses we have received from all across the country have been both positive and negative and we welcome that dialogue. We feel it would be helpful to share some information about our centre, why we do what we do, and why we’re so focused on presenting healthy food options to our clients.

We accept all donations, except expired, opened or badly dented containers. Our preference is for healthy wholesome foods and offer suggestions on our Good Food list. We receive generous support from the Ottawa Food Bank (OFB) and apologize for any confusion between our statements and the Ottawa Food Bank.  The OFB is our single largest supplier of donated food and we could not do what we do without their continued support. We also heavily rely on our local community partners, including businesses, Churches, schools and individuals for food or financial donations.

We understand that some may have taken offence at how the message of this interview was described and delivered, seeing it as a criticism of people’s personal choices versus an attempt to highlight an important issue on the lack of food choice and security. That was not the intent. A single headline should not define the Centre or the excellent work of our staff and many volunteers.  Our approach and beliefs are driven by the needs of our clients and donors who we talk a little more about, below.

At our core, we are driven by two obligations, one to our donors and one to those who rely on the Centre:

We have an obligation to our donors, those who support the Centre through monetary, service and food donations to spend the money we receive wisely, getting the best value while also offering the highest quality of food that we can.

We also have an obligation to those who rely on the Centre to provide them with healthy and nutritional food options. Many, given their financial constraints, struggle to purchase nutritional food, particularly as our centre is in an area of the city that is part of a food desert, with few options for affordable fresh produce and no large grocery stores. Many who rely on the Centre do not have the power to choose what to eat and unhealthy foods often make up the core of their daily diet rather than being just an occasional meal or a ‘treat’.

These two obligations are at the heart of how we operate, and resonate with both our donors and our clients. We are passionate about our work and believe in the power of healthy food to transform people’s lives and foster healthier, more connected communities. Our Crock Pot Cooking Classes, cooking workshops, communal meals and support of the Good Food Box are a few examples of how we are working, not just to stock shelves, but to build knowledge, skills and opportunities for the people who visit our Centre. Many local restaurants and chefs lead our cooking workshops, sharing their knowledge in cooking healthy and nutritional meals while providing our clients with the encouragement and skills for cooking meals at home. Our clients have also welcomed this approach to healthy eating and are now regular volunteers at the Centre and a number of them now assist and lead the activities. And probably the most important change we have seen has been the feedback from our clients on their improved health and well-being.

If you are interested in additional information about the Parkdale Food Centre please contact us at info@parkdalefoodcentre.org

– The Parkdale Food Centre Board of Directors

Reverse Food Truck Gets Lots of Love from PFC Neighbours

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Parkdale Food Centre coordinator Karen Secord, left, and Hintonburger owner Thomas Williams have teamed up to create a “reverse” food truck pilot program. David Kawai / Ottawa Citizen

You may have heard that we recently started something we like to call a reverse food truck with our (very generous) community partner, Hintonburger. In the off-season for their Hintonburger Express truck, we’ve taken it over with something different in mind than selling delicious food — we’re accepting it!

From July 18th to August 9th, we’ll be collecting fresh fruits and vegetables, dairy, healthy non-perishables, and personal hygiene items like toilet paper, toothbrushes, toothpaste and shampoo at this unique location in the Hintonburger’s parking lot (1096 Wellington Street West) from 4 – 8pm on Mondays, Wednesdays and Saturdays. These donations will then be directly distributed to clients of the Parkdale Food Centre during the Centre’s regular operating hours.

In our first few evenings, we’ve already collected a fantastic number of donations. Thanks to everyone who has come out to visit, drop off items, and support the PFC!

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Tap Takeover and Dance Party at the HPH!

Two of our favourite PFC supporters, Beyond The Pale and the Hintonburg Public House are hosting a Tap Takeover and Dance Party at the HPH on Saturday August 9th – and we can’t wait!

With eight beers on tap for your perusal, a DJ dance party AND discounted pints of Beyond the Pale’s locally-brewed beers ALL NIGHT LONG, craft beer lovers and locals are sure to have a great time! Every hour there will be something special to look forward to PLUS there will be an interactive way to help your neighbours in need at the Parkdale Food Centre & win some tasty prizes. Fun starts at 8PM.

Visit the event page on Facebook for more details.